Adobe on the Runway, Disney’s Metaverse, Amazon’s AI Personal Shopper & more

Intro & Updates
The Fashion DAO

• We are a community of creative technologists focused on strategy, design & implementation of tech solutions in the Fashion industry.

  Our mission is to empower brands to be relevant & fun for savvy consumers.

• We just launched a new look of our website! Check it out: thefashiondao.xyz

Weekly Live Show
Virtual Influencers

On today’s episode, we are excited to delve into the latest innovations in retail technology! Join us as we sit down with our founding member, Aditya Mani to explore the fascinating world of avatar commerce. Discover how brands can leverage avatar styling and immersive storytelling to engage consumers in exciting new ways.

Don't miss out on this fascinating conversation that's set to change the way you think about fashion, technology, and commerce!
Join us today or check out the recording via any platform you like, here are the links:

Weekly Retail-Tech Insights
Adobe on the Runway, Disney’s Metaverse, Amazon’s AI Personal Shopper & more

The Dress That Changes Before Your Eyes: Adobe and Christian Cowan's Tech Marvel
Imagine a dress that transforms before your eyes! At New York Fashion Week Fall/Winter 2024, Adobe and Christian Cowan unveiled a groundbreaking garment that redefines the future of fashion. Powered by Adobe's Primrose technology, this dress is not just wearable art—it's a dynamic canvas. With a touch of technology, its liquid crystal "petals" shift designs, displaying Cowan's iconic stars in a mesmerizing dance of color and light. A stunning leap into the fusion of fashion and tech, this piece turns sustainability into a statement, showcasing the magic possible when creativity meets innovation. Revealed first at Adobe MAX 2023, this collaboration marks a thrilling chapter in wearable technology, where clothing comes alive, sparking wonder and excitement.

Future-Proofing Your Brand: The Importance of Gaming and Spatial Strategies
In the era of personal computing, it became imperative for every enterprise to evolve into a tech-savvy entity. As we transitioned into the mobile computing age, the necessity for businesses to morph into media powerhouses became undeniable, embracing social media as a pivotal part of their DNA.
And, today's brands face a new imperative: the integration of gaming and spatial computing into their strategic planning.
Explore the full article for actionable insights and learn how to harness the transformative power of gaming and spatial computing in your brand strategy.

Bridging Worlds: The Role of AI in Enhancing In-Store and Online Experiences
Amazon announced Rufus, a new generative AI-powered conversational shopping experience. The advent of AI shopping assistants is not only transforming the e-commerce landscape but also revolutionizing the in-store shopping experience.
Uncover the transformative power of AI in retail and how it can personalize, streamline, and enhance the shopping experience for your customers. Dive into the full article to explore actionable insights for your brand's journey into the future.

Reinventing Retail: Bridging Physical Stores and Spatial Commerce for a Unified Shopping Experience

As the retail landscape evolves, the distinction between physical and digital shopping experiences is becoming increasingly blurred. Traditional brick-and-mortar stores face the exciting challenge of not only adapting to this change but also leading the charge in innovation. A pivotal strategy in this adaptation involves the creation of spatial virtual stores, leveraging community creation, and employing cutting-edge technologies like AI, Web3, and gaming practices. Read the full article to see how these elements can redefine the retail experience, making it more immersive, engaging, and personalized.

Frame and Beyond: How Wearable AI Is Shaping the Future of Human-Digital Interaction
It's not just about tech; it's fashion, creativity, and personalization all rolled into one. Wearable AI is breaking the mold, offering functionalities that make smartphones look like old news.
From transforming how artists create to reshaping retail experiences, the possibilities are endless. We're not just moving to a new era of tech; we're stepping into a world where our wearables know us better than we know ourselves.
Read the full article here.

Next
Collaboration

• Ready to transform your brand for the spatial computing era? Let’s make it happen.

• Are you a creator or technologist looking to co-create the future of Fashion and Retail?

• Do you have thoughts on how to improve our content?

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