From Fashionable Phones to Fortnite's Gaga: Fashion Tech & Gaming's Wild Week

By Nico Fara. Feb 27, 2024

Intro
The Fashion DAO

We are a community of creators and technologists focused on utilizing technology to better the Fashion industry. Our mission is to empower brands to be relevant and socially responsible for the savvy consumers.

Would like to join us or collab? [email protected]

Weekly Live Show
Gaming’s Secrets To Build Communities

Join us today for a live show packed with insights from Maura Welch, a gaming and virtual world veteran who transformed communities into thriving ecosystems! ️

This month's theme is ALL about gaming, and Maura's expertise is the perfect power-up! Here's what you'll gain:

  • Lessons from the Trenches: Discover how Maura built millions-strong communities in WeeWold, TripAdvisor, and IMVU, the social metaverse giant.

  • Gaming's Secret Sauce: Learn how authentic connections, shared interests, and co-creation fueled unprecedented growth in virtual worlds.

  • From Pixels to Profits: Unlock the secrets of translating gaming's community magic into powerful business strategies for spatial computing.

  • Beyond the Hype: Dive into real-world examples of companies thriving on community engagement in spatial computing.

  • Future Vision: Get a glimpse of the evolving landscape where gaming, communities, and spatial computing collide.

Uncover the hidden potential of spatial computing for community building.

Ready to explore the intersection of gaming and community?
Join us today or check out the recording via any platform you like, here are the links:

Weekly Retail-Tech Insights

Match your phone to your fit!

Motorola has just unveiled a concept phone that bends in various ways, hinting at a future where our phones become wearable accessories. Imagine wrapping your phone around your wrist like a smartwatch, or having it adapt its display and functionality based on how you hold it. This innovative design goes beyond the realm of smartphones, blurring the lines between fashion and technology.

But wait, there's more! The phone's party trick is its use of generative AI. You can take a picture of your outfit and generate a background that complemented your look! This has a potential to become a fashion statement. This feature can allow users to personalize their phone's appearance to match their outfit of the day, seamlessly integrating technology with personal style. While still in the early stages of development, this concept paves the way for exciting possibilities in the wearable tech space.

Check out the video below for a short demo:

Fortnite's New Muse: Lady Gaga & the Fashion Revolution

Pop superstar Lady Gaga has joined the popular online game Fortnite as the headliner for its "Fortnite Festival Season 2: Unlock Your Talent." This collaboration has the potential to attract more women players and introduce more fashion elements to the game.

Lady Gaga is a global icon, especially popular with young women. Her presence in the game might encourage more women to try Fortnite, especially considering the festival's focus on music and self-expression.

The festival features eight of Gaga's biggest hits, including empowering anthems like "Born This Way" and "Just Dance," potentially resonating with female players and offering a more engaging experience.

Gaga's iconic style and the "Chromatica"-inspired stage suggest a potential future direction for Fortnite, incorporating more fashion elements into the game. This might appeal to players who enjoy expressing themselves through their characters' outfits, fostering a unique intersection of gaming and fashion.

Overall, Lady Gaga's involvement in Fortnite Festival could attract a wider audience, particularly women, and pave the way for the introduction of more fashion-related content within the game.

Lady Gaga in 'Fortnite Festival'. photo: Epic Games

The Evolution of Retail Media

Walmart's groundbreaking acquisition of Vizio for $2.3 billion signals a major shift in retail media and how brands can connect with consumers.

This acquisition marks a pivotal moment in the advertising world. While it presents challenges like navigating a competitive landscape, it also offers exciting opportunities for brands to connect with consumers in new and innovative ways.

Learn about Retail Media and what this evolution means for brands in the full article!

Creator Economy

Is Reddit Exploiting Creators?

Reddit's recent $60 million deal with an AI firm to use user-generated content (UGC) for training raises questions about fair compensation for creators and moderators.

The Reddit deal serves as a catalyst for a broader conversation about fairness in the digital content economy. As AI continues to reshape content creation and consumption, the value of human creativity and the need for equitable compensation practices become increasingly evident. By addressing these issues, platforms can ensure a sustainable future that respects and rewards the creators and moderators at the heart of the digital experience. The path forward requires a collective effort to redefine value in the digital age, ensuring that advancements in AI and the shift towards a creator economy benefit all stakeholders in the content ecosystem.

Read the full article to learn more!

Next
Collaboration

  • Dreaming of giving your brand a makeover for the spatial computing era? Check out our services.

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