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Sora Revolutionizing Retail, Bored Ape Kingdom Expands and more

By Nico Fara. Feb 20, 2024
Intro
The Fashion DAO
We are a community of creators and technologists focused on utilizing technology to better the Fashion industry. Our mission is to empower brands to be relevant and socially responsible for the savvy consumers.
Would like to join us or collab? [email protected]
Weekly Live Show
Brand Power in Gaming
On today’s episode of our weekly live show, we're diving into the electrifying world of brand activations within gaming! This episode is packed with game-changing insights:
Unleash Your Creativity: Discover ingenious ways brands are crafting immersive experiences that captivate gamers worldwide. Think interactive quests, virtual storefronts, and jaw-dropping events that blur the lines between reality and the game.
Become a Master Strategist: Peek behind the curtain and learn the secrets to successful brand activations. From brainstorming killer concepts to executing epic live experiences, we'll share the battle-tested strategies that make campaigns go viral.
Measure Your Impact: Forget just hype; we'll explore the tangible benefits of gaming activations. Discover how they can transform brand perception, forge deep connections with communities, and drive real results.

Ready to explore the intersection of gaming and marketing?
Join us today or check out the recording via any platform you like, here are the links:
Weekly Retail-Tech Insights
Sora Revolutionizing Retail, Future of Social Media is Spatial
Retail Reimagined: Accelerating Innovation with Sora and AI Technologies
Imagine walking into a store where everything feels made just for you. AI-powered hyper-personalization is making this a reality!
With tools like Sora (used ethically with your consent, of course!), retailers can analyze your data to create marketing messages that resonate on an individual level. Say goodbye to generic ads and hello to bespoke recommendations that feel perfectly relevant. ✨Think:
Virtual try-ons so realistic you'll forget you're not in a fitting room.
Product demos that adapt to your preferences, showing you exactly what you want to see.
Store layouts optimized for seamless browsing and faster checkouts.
Personalized offers and discounts that hit the mark every time.

created by @ftravassos_art
This isn't just about fancy tech; it's about building deeper connections with customers. By understanding their unique needs and wants, retailers can create more engaging and satisfying shopping experiences.
Ready to see the future of retail unfold? Dive into our full article to unlock even more insights on how AI is transforming the shopping experience, one personalized touchpoint at a time.
Navigating Spatial Social Media: The Future of Engagement and Commerce
Imagine trying on clothes virtually, playing interactive games with friends, and even stepping inside your favorite brand stories - all through your phone!

created by @ftravassos_art
Augmented Reality (AR) is shaking up social media, moving beyond passive scrolling to immersive, hands-on experiences. Here's how:
Avatar Commerce: Craft a digital you and try on clothes virtually, making online shopping more fun and personalized.
Gen Z & Alpha Takeover: These digital natives want authentic, interactive content, and AR delivers big time.
Immersive Storytelling: Go from spectator to participant in brand narratives, forging a deeper connection.
Virtual Assets & Expression: Own unique digital items like clothes and avatars, reflecting your individual style.
Spatial Social Media: Become part of the brand story, not just an observer, with platforms like Yologram.
Last week, we interviewed our great founding member, Aditya Mani, CEO of Yologram, a spatial social media company in India. Check out the recording for more insights.
Ready to jump in? Dive into the full article for:
Expert insights from Aditya Mani
More trends and innovations in AR
A glimpse into the future of retail and social interaction
Web3 News
Bored Ape Kingdom Expands! Yuga Labs Swallows PROOF, Moonbirds Take Flight in Metaverse Merge!
Crypto giant Yuga Labs, creators of the Bored Ape Yacht Club, just gobbled up PROOF, including the coveted Moonbirds collection and community-driven PROOF Collective. This power move strengthens Yuga's "front door to Web3" ambitions, merging top IPs and teams. Kevin Rose, PROOF founder, will become an advisor, guiding this epic fusion.
Some community members grumbled about PROOF's past, but now it's all about integrating and elevating experiences. Imagine Moonbirds soaring through Otherside, the metaverse playground for Yuga's NFT empires! This acquisition is like Thanos collecting Infinity Stones – but for building a crazy cool blockchain universe. Buckle up, Web3! The future is wild and collaborative.
Read more here.
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Collaboration
Dreaming of giving your brand a makeover for the spatial computing era? Check out our services.
Are you a creator or technologist looking to co-create the future of Fashion and Retail?
Would you like to collaborate on our content?
Do you have any big announcement you would like to share with our community?
Contact us at [email protected].